Rooh

A soul cannot be contained in a single story.

It reveals itself through many expressions, each distinct yet connected by a shared essence.

'Rooh' is a curated assortment inspired by the enduring craft of Phulkari—a gathering of silhouettes, embroideries and details that honour its rich legacy while embracing contemporary ways of dressing.

Across every piece, Phulkari motifs unfold like memories carried through generations, brought to life through the artistry of handcraft and the beauty of thoughtful design. From statement embroideries to quieter interpretations, the assortment celebrates the versatility and spirit of a craft that remains deeply rooted in our identity.

ROOH is an ode to the many expressions of Phulkari.

A celebration of craft, memory and soul.